Four tips to help you design the perfect stock labels
Well designed stock labels don’t just let the customer know more about your product, they help it to stand out on the shelf. When creating stock labels there aren’t any specific rules you have to follow, but there are a few guidelines that can help your design to be as effective as possible.
Stock labels can be created in any number of layouts, shapes, colours and sizes, but what is important is choosing the design that’s right for your products. Once you’ve discovered this magic formula then you’ll begin to see an increase in sales.
1. Finding the right colours
The colours you use on your stock labels can have a huge influence on people’s decision to buy. This makes picking colours a hugely important part of the design process.
You should think about the following when deciding which colours to use on your product labels:
The colour of the product itself: you don’t want the product and the stock label to clash as this could quickly turn a customer off from buying Which colours stand out most on the shelf: think about the colours used by your competition, do a bit of research locally and choose a colour that draws the eye to it and away from your competitors’ products
2. Deciding how to print your stock labels
Next you need to think about if you want your stock labels to be printed spot or CMYK. Spot colours restrict you to just one, two, or three single colours. With CMYK, also often referred to as process or spot-colour) you can use all four of the main colours used in printing (cyan, magenta, yellow and black). These colours are mixed together to create more complex printed materials, and are required if you want to reprint a photograph.
3. Choosing the perfect font
Choosing a font may seem simple, but there are in fact many things to consider. You’ll want to choose a font that will help your product to catch the customer’s eye, so you may want to steer away from the traditional fonts like Helvetica and Times New Roman.
Try finding a font that suits the personality of your product, for example if you are selling sports kits you may wish to find a strong, bold font that communicates the durability and robustness of the item.
You’ll need to make sure the font is easy to read, even at a short distance. There’s a window of just a few seconds when you can attract your customer, so your stock labels should be easy to read at a glance.
4. The right sizing
Depending on the size of your product, you should choose a label size to suit. You will also need to decide if you want to have a label for both the front and back of the product, which means you can have two smaller labels as opposed to one larger one. Remember to leave room for a barcode, so electronic scanners can read information about your product.
Get in touch to find out how we can help you design the perfect stock labels to make your products stand out on the shelf.